CASE STUDIES

Real operations.
Real numbers.

Anonymized results from brands we manage across UAE q-commerce platforms. The method is real — the results speak for themselves.

befit · Talabat, Noon, Amazon, Careem
10×
Revenue growth in 12 months

10× growth in 12 months: how we scaled befit on UAE q-commerce

Launched befit on UAE q-commerce in January 2025. Twelve months later, the brand is doing 10× the volume — built through a sequenced launch, performance marketing, ad optimization, retention promotions, and influencer-led demand generation.

Situation
befit, a functional health-snack brand, was looking to enter UAE q-commerce in January 2025. The brand had product-market fit but no q-commerce presence, no platform relationships, and no UAE digital playbook.
Complication
A cold launch on UAE q-commerce typically stalls — listings sit at the bottom of search, ad spend leaks without ROAS attribution, and there's no demand signal to support dark-store allocation requests. Most brands plateau within 60 days.
Implication
Without a sequenced go-to-market, befit risked being one more brand on the shelf with flat velocity — invisible to algorithms that reward early traction, and burning ad budget chasing impressions instead of repeat customers.
Position
We treated launch as a 12-month operating system, not a one-time event. Five plays running in parallel: strategic product sequencing, platform-native marketing, daily ad optimization, loyalty-driven promotions, and influencer demand generation feeding back into platform search.
Action
Phased SKU rollout aligned to platform category gaps · Listing content built against our Listing Quality Score framework · Ad campaigns restructured weekly with ROAS attribution per SKU and platform · Promo calendar mapped to retention windows (re-purchase day 14/28/45) and platform flash-deal slots · Influencer campaigns targeted to Dubai/Abu Dhabi health and fitness creators, with discount codes routed back to platform listings to compound search ranking.
Benefit
10× revenue growth from launch to month 12. Live across all four major UAE q-commerce platforms. Sustained month-on-month growth, repeat-purchase rate above category average, and a top-three position in search for the brand's primary keywords.
Health Food Brand · Talabat Mart
14% → 3%
Out-of-stock rate

OOS reduced from 14% to 3% in 60 days

A health food brand across 8 dark-store nodes was losing sales to preventable stockouts. We rebuilt their MSL planning and stock allocation model node by node.

Situation
A health food brand distributed by a UAE-based FMCG company was live on Talabat Mart across 8 dark-store nodes.
Complication
Out-of-stock rate was running at 14% — meaning 1 in 7 customer searches returned no product. The distributor had no node-level visibility and was checking stock weekly.
Implication
At ~120 units/day demand, 14% OOS translated to ~17 lost sales/day, roughly AED 8,500/week in missed revenue — and platform search ranking was decaying because the algorithm deprioritises out-of-stock SKUs.
Position
Node-level stock tracking, MSL (Minimum Stock Level) rebuild based on 90-day velocity per dark store, and a daily check rhythm replacing the weekly one.
Action
Daily stock audits, automated reorder alerts when any node dropped below 3-day supply, and direct coordination with the platform's supply chain team for replenishment exceptions.
Benefit
OOS dropped from 14% to 3% in 60 days. Recovered revenue ~AED 30,000+/month, search ranking restored within two weeks of stabilising availability.
Sports Nutrition · UAE market entry
24 SKUs
Live in 30 days

24 SKUs live on Noon Minutes in 30 days

An international sports nutrition brand wanted to enter UAE through q-commerce. Zero presence to 24 SKUs live on Noon Minutes within one month — running vendor onboarding, listing build, and dark-store negotiation in parallel.

Situation
International sports nutrition brand with strong UK presence, a newly appointed UAE distributor, and zero local e-commerce footprint.
Complication
The distributor had no Noon Minutes vendor account, no listing assets sized for the platform, and no dark-store relationship. Standard onboarding timelines would push the launch into Q2.
Implication
Every week of delay was missed velocity in a category where early-mover ranking compounds. The brand needed to be searchable before competitors filled the same shelf.
Position
A 30-day parallel sprint: vendor registration, listing creation, content optimization, and dark-store allocation negotiated simultaneously rather than sequentially.
Action
Vendor onboarding completed in week 1 · 24 listings built against Noon Minutes content rules in weeks 2-3 · dark-store allocation negotiated and stock fed in by week 4.
Benefit
24 SKUs live and purchasable across Dubai dark stores within 30 days of engagement, with platform-optimized content from day one.
Ambient Snacks · Noon Minutes & Amazon.ae
55%
MoM growth, sustained one quarter

Listing overhaul: 55% MoM growth on Noon Minutes

Live on platforms but flat. Listings were copy-pasted from offline catalogues and ad spend wasn't tracked. We rebuilt the digital shelf — content, attribution, and dark-store coverage.

Situation
An ambient snacks brand distributed across Noon Minutes and Amazon.ae, with active ad spend but flat monthly sales for two consecutive quarters.
Complication
Listings were copy-pasted from the offline catalogue with no platform-specific keyword work. Ad spend was running with no ROAS attribution. Dark-store coverage was capped at 12 nodes when 28 were serviceable.
Implication
The brand was paying for impressions it couldn't convert and missing customers in 16 dark stores it could have been live in — a structural ceiling, not a performance one.
Position
Three-track fix: full listing rebuild against our Listing Quality Score framework, ad restructure with clear ROAS attribution, and a dark-store expansion request supported by our existing velocity data on adjacent SKUs.
Action
Rewrote all listings · restructured ad campaigns by SKU and intent stage · expanded dark-store allocation from 12 → 28 nodes through platform negotiation.
Benefit
55% month-on-month growth sustained over the following quarter, with positive ROAS on every active campaign for the first time.

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